MICHI HOFFMANN – JANUARY 19, 2018
Since the introduction of the Instagram Algorithm, it has become much more difficult to achieve success exclusively with the use of hashtags. In the meantime, many other factors play a role, so that your content is seen by as many people as possible. Nevertheless, Instagram Hashtags 2018 are still an important factor in generating new followers through bigger reach.
However, in this article, you will find out which mistakes you should definitely avoid when using Instagram Hashtags 2018.
It’s easy and convenient: after posting a great caption, which may have taken several hours of work, just copy and paste a pre-defined block of hashtags. After all, who wants to deal with this neverending typing?
But beware: for quite a while now the Instagram Algorithm will punish you for using this method!
It recognizes when an account posts identical Instagram Hashtags for an extended period of time and limits its reach. It’s another step of the platform in the direction to limit automation.
This also includes to not always posting the same amount of Instagram Hashtags 2018 (see Mistake #3).
Therefore, you should adapt the hashtags to your content. Research and use relevant hashtags for your industry and your target audience on an ongoing basis.
Also, no more than an unconfirmed rumor is this “mistake”.
In the past, the trend was increasing to hide the visually rather unsightly hashtags in one of the first comments. So the caption could remain clean and consistent.
Adding hashtags to the first comment is reportedly causing a brief delay in the post’s appearance in the search for a used hashtag. Which of course makes sense considering the time it takes to type/paste the tags.
But as I already mentioned, there are still no definitive statements.
My advice for you: the proof is in the pudding! Post similar posts with the same Instagram Hashtags 2018 at similar times, but vary their placement.
Have you noticed a difference in reach and impressions, depending on the placement of hashtags?
The more, the better. That was the motto for Instagram Hashtags. Until recently. If you did not put all 30 hashtags (with some tricks even 60) into the caption or the comments, you often missed a lot of reach.
Many users report decreasing reach in recent months, the more hashtags they use in their pictures or videos.
Whether this can be generalized and transferred to the entirety of the platform is not finally clear.
Such a statement can’t be generalized. Of course, for large accounts (10k + followers) it makes less sense to use a variety of Instagram Hashtags in 2018. Your community and follower base are in most cases large enough so you don’t rely on hashtag visibility.
For new or smaller accounts, however, the use of a large number of hashtags per post still makes sense. Keyword: Audience Building.
But whether 10 or 11 hashtags achieve the optimum reach, or at least 20 and more, can’t be concluded.
How many Hashtags do you usually use?
But one thing is certain: the Instagram Algorithm doesn’t like, as mentioned in Mistake #1, consistency when it comes to hashtags. However, if you only use relevant, target audience and industry-specific hashtags for each post, you are on the safe side!
“We use general hashtags with a large search volume – because the more people post these hashtags, the more people are searching them!”
In general, this statement isn’t wrong. Nevertheless, there is a grave error in thinking, which leaves many Instagram newbies desperate or doubt the benefits of hashtags.
The larger the search volume, the more Instagram users use this hashtag. So more posts appear in the hashtag search. Your content drowns more or less in a flood of images and videos – the reach and engagement will be accordingly low.
Your goal should be to land your post in the most popular, so the Top 9 posts. These will be displayed first.
Please note: in order to land in this area, it doesn’t only depend on the engagement with this post. The Top 9 are based on individual preferences that the Instagram Algorithm has detected.
However, it’s sometimes the case that generic hashtags experience growth in engagement, reach, and follower. This is because such tags are mostly observed by bots. These increase the engagement with the content but have little or nothing to do with your target audience.
That’s why my advice (as in the previous paragraphs) is: use hashtags specific to your target audience and industry. This will appeal to a smaller, more accurate audience that has already shown interest in the subject.
Since the search volume is not that extensive, the chance to be seen is much bigger. Therefore, in your hashtag research, be sure to search for tags with a search volume of five to six digits.
Most Instagram users make the last mistake – every day. Your profile communicates in German, the captions are in German, the target audience and the industry are German. And yet in 2018, many users and companies still use English hashtags.
As you know by now, hashtags are there to make other users in our industry or our target audience aware of us.
So if your goal is to attract German readers, followers, or customers, do not use English hashtags. Because even if many users from your target audience are looking for these English hashtags, the majority of Instagram users who discover your profile that way are international.
And most of the time they do not understand anything that they read on your account.
This does not mean that a company should never use hashtags in other languages. My only advice is to keep the hashtags in the language in which the account communicates.
With all the new features that Instagram 2017 brought with it, in 2018 it’s even more important to take advantage of features like Instagram Stories. This includes the use of hashtags.
Since this feature is not that old and the search volume is correspondingly lower, the use of general hashtags can be worthwhile. The probability of making it into the hashtag stories is still relatively high.
Please note: hashtag stories are not available for every hashtag and are regardless of the search volume!
Many will say, “but I can only use one hashtag”. That is not true! This is just the hashtag sticker. You can also insert hashtags as text.
This way, you can integrate up to 10 hashtags. Best of all, they’re easy to hide behind a sticker, so they do not ruin your great picture or video.
Instagram Hashtags 2018 are not what they used to be. Their relevance has dropped noticeably, and it requires more than a handful of good hashtags to achieve reach and engagement.
Therefore, adapt your entire strategy to the latest Instagram trends in 2018. This not only includes hashtags but also constant high-quality content and continuous, hard work.