MICHI HOFFMANN – FEBRUARY 7, 2019
Are you aware that your business is losing money right now? Every day, every minute you become poorer. Oh, and it happened again. You’re probably wondering: how’s that possible? Every day you don’t invest in social media advertising, and especially Facebook Ads, you lose cash.
Back in 2016, when I met my very first client for the first time, he invested around $2000 per month in advertising. He runs a high-ticket service business and was convinced a display ad in a local hardware store and some newspaper ads would be worth his money.
What was the result? When we met, he didn’t have any clients, was considering to give up his business, and was already looking for a new job.
Today, he can barely save himself from orders and had to put some customers on the waiting list for the upcoming year. What has happened?
He started investing in Facebook Ads. Instead of $2000, he is now spending only $250 per month. He has reached exactly his target audience who is interested in his services and has targeted them with individualized ads. In his opinion though, the fact that he now only spends 12.5% of his previous advertising budget has changed the game for his business.
I’m sure you don’t like to waste money either in 2019. That’s why I outlined below the five reasons why you should start investing in Facebook Ads for your business as soon as possible.
Before we start, let me clarify one thing: I’m not saying that traditional marketing methods no longer work. They certainly can have positive effects on your business. However, they are highly overpriced in my opinion. But if you have the budget and are confident that you’ll reach your target audience this way, I’m not going to stop you.
Do you want to find out whether Facebook and social media advertising will be working for your business? Just apply for a free strategy intensive with me and my team, and we’ll walk you through our bulletproof 3 step lead conversion system!
There is currently no platform on the internet that offers such detailed and diverse targeting options as the Facebook Ads Manager. Its features let you narrow down the target audience you want to reach with your Facebook Ads.
To understand the importance of these targeting options, you need a basic understanding of the marketing channel Facebook. Unlike Google Ads, for example, most Facebook users aren’t on the platform to see ads.
This so-called “Interruption Marketing” only works if it reaches the right users, who are interested in the topic, product or service you provide – ideally, your perfect customer.
The amount of data Facebook captures from its users (more than 2.32 billion by December 2019) is almost infinite. In addition to demographic data, you can also narrow down or exclude elements of your audience by their interests, behaviors or existing connections.
Demographic characteristics are, for example:
Interests and behaviors can also be important indicators. I recommend you look at the different targeting options in your Facebook Ads Manager and check out this infographic.
Probably the most powerful of all Facebook Ads features is the option to reach just about any visitor of your website, your Facebook page, Instagram account, and so on. You only need enough traffic to your website, enough engagement with your social accounts and a flawless working Facebook pixel.
Some marketers claim that it takes 11 touch points with a brand for a consumer to make a purchase decision. A customer rarely buys something when he first visits a website. That’s why it is so important not to lose him.
Maybe he was just not ready to buy yet. Maybe he had to walk his dog. Maybe his toddler was crying. There are many reasons why a website visitor doesn’t buy right away and usually, it’s not because of your products or your brand.
The Facebook Pixel works like a GPS sensor. As soon as a user visits your website, the pixel will stick to him and start collecting important behavior information. With this data, you’ll be able to create your own custom audiences in the Facebook Ads Manager and target this visitor with ads tailored to the customer’s needs.
Another option is called Dynamic Product Ads. These are individualized ads for customers who didn’t purchase from you in the first place. They contain exactly the products he has viewed or has already placed in the shopping cart of your website.
I don’t think I have to explain to you what effect this can have on your sales and conversions. Statistics show that retargeting ads have significantly lower conversion costs than regular ads.
Aren’t you excited yet? I can already see your conversion rates spiking through the roof!
Not just since the announcement of Mark Zuckerberg in January 2018 we know that organic – or unpaid – marketing hardly has a future on Facebook. The reach and engagement of many sites have been declining for months, with no end in sight.
Facebook turned into a “pay to play” platform after all. If you want to use the platform for your business successfully, you can’t avoid paid marketing.
The advantage of paid advertising is that you have the opportunity to reach an audience and build a community outside of your existing fan base. With Facebook Ads, you reach significantly more people, build brand awareness in a previously unknown market and increase the potential to be discovered by more new customers.
The different optimization formats Facebook offers for ads give you the ability to focus your ads on specific objectives, such as brand awareness, reach, video views, or engagement and page likes.
Facebook Ads not only help you build and expand your social profiles. Your other sales and marketing channels will also benefit from successful advertising on Facebook.
You can direct paid traffic to your website, blog, lead magnet or online store. If you have an optimized sales funnel, and your Facebook Ads and landing pages are perfectly matched, you have the perfect one-two punch for your business success online.
Do you have a sales funnel in place? Or are you not sure if it actually converts well? Just apply for a free strategy intensive with me and my team, and we’ll walk you through our bulletproof 3 step lead conversion system!
Facebook does a lot of the work for you. The platform and its algorithm will optimize your ads in a way that they’ll be seen mostly by people who are most likely to engage with your ad.
Campaign objectives could be traffic, lead generation, conversions or catalog sales, for example.
In my opinion, the problem of traditional marketing channels is that you pay for promotions, regardless of whether they deliver a positive return on investment (ROI) or not.
Recurring newspaper ads affect your sales for a week, but then the effect dies down. Nevertheless, you continue to pay the same price for a worse result. That doesn’t make sense, right?
You can adjust and optimize the budget of your Facebook Ads whenever and however you want. If an ad is running well, you can use the momentum and invest more money to get an even bigger effect.
In contrast, reducing the budget or stop the ad completely if you don’t like the results is also possible.
Above all, be careful if you want to increase the ad budget: do it in small steps. Increasing the budget too fast can do the exact opposite and completely stop the momentum.
You see, there are hardly any reasons not to invest in Facebook Ads. The options are infinite, the results (mostly) above average and the costs are manageable.