Facebook & Instagram Ads
We Maximize Your Offers with Facebook and Instagram Ads
With our strategies, your campaigns will attract only ideal customers, without wasting your budget on unnecessary impressions.
Overcome Plateaus and Scale Your Business With Our 5C Advertising System
The goal of our meta (Facebook and Instagram) campaigns is not reach or clicks. Too often, we hear that funnels, pages, and products simply don’t convert. This not only makes customer acquisition difficult but also hinders the scalability of your business.
When we create and optimize advertising campaigns, we have one goal in mind: conversions! Conversions are desired actions taken by visitors to your website. It could be a purchase or signing up for your newsletter.
Over the past 6 years, we have developed a reliable advertising system that we have implemented for numerous clients. And one thing has become clear: when a small flame burns – meaning there is demand for your offer – our 5C Advertising System is the fuel we pour into the fire.
“Since Michael has been handling our Facebook and YouTube advertising, our appointments have been effortlessly filling up our calendars. I have never seen anyone with every campaign producing a minimum ROAS of 2.5; it’s incredible!”
The Process of Our 5C Advertising Strategy
Step 1 - Cast
In the first step, we cast a wide net to make as many potential customers as possible aware of the problem your offer solves. With relevant ads and ad copy (on Meta and other platforms), we attract your ideal customers while keeping irrelevant traffic away from your ads.


Step 2 - Collect
Using the Meta pixel, we collect cold traffic and present the solution to their problem – your offer – to those who have shown interest. For those who are not yet ready to take the next step, we can reach them through different means.
Step 3 - Convert
Depending on the structure of your offer, we repeat step 2 until the prospect becomes a customer. But don’t worry, we ensure that you stay organized by planning and implementing your campaigns in a structured manner.


Step 4 - Cease
To further reduce your advertising costs, we use specific target audiences to avoid showing the same ads to prospects who have already taken your desired conversion action.
Step 5 - Clone
The 5C advertising system is a cycle: we use the insights gained from the previous steps to continuously optimize our system. With the latest technology and algorithms, we can create new target audiences that align even more closely with your requirements.

Start Now With Your Free
Discovery Call
Unleash the full potential of your ads with Ascendus Digital – your performance agency.
What Happy Customers Say About Ascendus and the 5C Advertising System
Nadine & Gregor Dorsch
Teile deine Botschaft
“Since Michael has been handling our Facebook and YouTube advertising, our appointments have been effortlessly filling up our calendars. I have never seen anyone with every campaign producing a minimum ROAS of 2.5; it’s incredible!”
Dr. Antonella Aguilera-Ruiz
Wild Lemon Health
“Michael is so detail-oriented and genuinely interested in my goals for these campaigns. My email list has grown from 400 to over 1,500 since then.”
Our Services Include:
Target Audience Research
With our experience in various industries, we find target audiences that align with your offer and ideal customer profile.
Tracking-Integration
We ensure the proper integration of the Meta pixel and Conversion API, allowing you to measure your success accurately.
Copy Design
Using our “Magnetic Ads Framework,” we create compelling ad copy based on your customer profile, offer, and desired goals.
Comprehensive Monitoring
We track the performance and success of your ads on a daily basis through our live dashboard.
Ongoing Optimization
Our team works multiple times a week to extract the best results from your campaigns. Ads that eat up your budget have no chance with us.
In-depth Consultation
You receive a consultation on your offer and funnel at no additional cost. We provide feedback on which levers need to be adjusted to increase conversions.
About Your Partner
Michael Hoffmann is the founder of Ascendus Digital and a former professional athlete. With the support of his team, he personally takes care of your campaigns and communication with you. With over 10 years of experience in online marketing, he is ready to assist you and your business with advice and hands-on support. Here, the work comes directly from the boss, not an intern.

Reach Your Ideal Audience With a Turnkey Guide
With the 5C Advertising System, you not only reach your ideal customers with Facebook and Instagram Ads but also scale your business reliably and optimize your targeting for new customers with actionable and proven strategies.
Still Got Questions? We Have Answers!
What sets Ascendus Digital apart from other advertising agencies?
Our advertising system has one goal: to generate more revenue with maximum profit! While other agencies lure with reach and impressions, we focus solely on conversions – but only at a price that guarantees profitability. This principle allows us to implement our customized 5C advertising system for each client, amplify strengths, and fill existing gaps in marketing to the best extent possible.
Who are your clients?
In the past, we have achieved excellent results with coaches and experts focused on lead generation, webinars, and information products (online courses, etc.), as well as with large companies pursuing a mix of e-commerce and information products.
How does the collaboration process work?
The easiest way is to book a free discovery call with us to see if our companies are a good fit. If we decide to work together, the next step would be a kick-off call where we discuss your business structures, existing marketing, and product offerings in detail, as well as set up all the necessary access. Based on that, we conduct a thorough analysis of your current marketing and product offerings (known as an “audit”) to identify the key areas where we can take your business to the next level. Over the next 90 days (which is the minimum duration of our collaboration), we implement our advertising system in your business. Why 90 days? Our system requires time, patience, and work to deliver the expected results, and 90 days is the average timeframe where we have seen the best results in the past.
What’s the costs of collaborating?
Our fees are based on the recommendations from the initial audit. This can vary for each client, depending on their individual requirements and existing advertising budget. No, we are not the cheapest agency on the market. But yes, we are worth every penny.
Who takes care of ad copy, images, and other creative assets?
A valid question that we are frequently asked – for good reason. One of the most important but also most challenging aspects of advertising is developing new and creative ideas. Fortunately, here at Ascendus Digital, we work with experts who create texts, video scripts, images, and graphics. We use systems to not only generate new concepts but also adapt and re-implement successful ideas. This way, we never run out of ideas.
What about tracking? Does Ascendus Digital have an expert for the Facebook Pixel and other tracking methods?
Due to new privacy regulations, tracking performance has become one of the most challenging parts of paid advertising. The ability to reliably measure the impact of your ads is crucial to the success of your campaigns. Ascendus Digital works with experts who take care of setting up all the necessary pixels, tags, and other tracking methods in compliance with regulations right from the start. Monitoring tracking and responding in real-time to any issues that may arise is also part of our daily campaign optimization process.
Is my company big enough to work with Ascendus Digital?
Here at Ascendus Digital, we work with a wide range of companies, with larger companies having larger advertising budgets typically seeing the best results. However, to provide a personalized answer to this question, you can simply book an introductory call with us to see if our companies are a good fit.
How transparent are you? Will I be involved in the decision-making and optimization process?
Unlike other agencies, we treat every client as if they were our only one. When you decide to work with us, you will have a personal contact in Michael Hoffmann, who will take care of your accounts and campaigns. We have bi-weekly calls to discuss ongoing projects and campaign performance, and we provide daily monitoring and reporting of your ads, so you are always informed about what is happening with your budget.
What results can I expect?
The answer to this question depends heavily on the nature of your business, the demand for your offering in your market, your advertising budget, and your willingness to learn and test new strategies, ideas, and concepts. The customers who achieve the greatest success with us are those who have a cooperative mindset. Furthermore, we adhere to the core values of integrity and transparency. While we have seen results typical for various companies and industries in recent years, we never provide guarantees or promise specific outcomes.
Start Now With Your Free
Discovery Call
Unleash the full potential of your ads with Ascendus Digital – your performance agency.